BUILDING COUNT ON THE B2B MARKETING LANDSCAPE: THE SLACK CASE STUDY AND ALSO ITS RAMIFICATIONS FOR TECHNOLOGY STARTUPSB2B ADVERTISING INSTRUCTIONS WITH MARK DONNIGAN

The power of strategic marketing in tech startups can not be overstated. Take, as an example, the phenomenal journey of Slack, a renowned work environment communication unicorn that improved its marketing story to burglarize the business software program market.During its very early days, Slack faced considerable obstacles in establishing its grip